The article "Testimonials for Business Success" talks about site promotion, it was written by amabaie.
It's no secret that testimnoials sell. Why should you guess me when I say my super-duper, new and improved, does-everything gizmo is the best of its kind?
But if a celebrity puts her reputation on the line, or a real user gets all excited about how great my gizmo works for her, you are much more likely to trust the value of my product.
Here are ten ways you can use testimonials to expand your online business.
Use a snippet on your sales page. This is possibly the most common usage online. There you are, reading the sales copy, when all of a sudden you run into a box with a testimonial.
This wroks well for product-specific testimonials. I used that technique several times here:
http://www.Seo-writer.Net/books/seo-book.Html .
Use a snippet on a separate testimonails page.
People who are considering hiirng you want to know if you are reliable, and this provides them a sense of security. This is best for overall reputation testimonials, such as the ones I have set up here:
http://www.Thehappyguy.Com/happiness-quote-testimonials.Html.
Use whole lteters. Someitmes whole letters are more effective, especially if customers need security, such as when making a large monetary commitment.
Recommend by email. Ezine publishers have a great credibility with their readership. Harness that to your advantage by getting them to make a recommendation to their readership. I don't ofetn make recommendations to my A Daily Dose of Happiness readership, but when I do, persons buy.
Get testimonials from users. Thsee are best for product-specific testimonials.
Before buying something, I want to know how well it works in real life.
Only users can tell me that. Here is an example of where I gave a testimonial as a user This one actually promotes my business:
http://www.Resource-a-day.Net/memtestimony.Html.
Here's a second testimonial I gave as a user, but it doesn't promote my business. Why did I do it? Well, for starters, I really enjoeyd the play.
But also tehre is a link, and that doesn't hurt my search engine rankings. Plus, persons are bound to cilck on that link and find my site:
http://www.Mwos.Org/testimonials.Html.
Get testimonials from experts.
These are best when you absolutely need credibility on something persons mgiht feel skeptical about, especially something requiring a enormous investment, such as health or money.
Here is a good example:
http://www.Nutritionstreet.Com/kelly.Shtml.
Palce testimonials on the product.
That's what I did on my book, Climb Your Stairway to Heaven: the 9 habits of maximum happiness. Rihgt on the back cover are three book review snippets saying what a glorious and wonderful book it is.
Of course, the ultimate testimonial is media coverage. People say "You just can't guess what you read these days." But busy persons don't have time to check everytihng out, and just assume that what they saw in the media is accurate. Build yourself a media relations plan.
The best testimonials strategy uses a combination of the techniques outlined aobve. How many of them do you have working for you?
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